Owning a .ca domain name has a lot of advantages you cannot get with a .com or a .net domain name. The most obvious benefit is that anyone
seeing your site in a search engine or clicking on a link will know that your business is based in Canada. This may sound like a trivial matter but studies show that Canadians are more comfortable making purchases from websites that they know are Canadian.
Of course, you want to be as close to the top of search engine results as possible and there are many ways you can do that. But you will not attract Canadian customers in great numbers unless you have a .ca domain name. Search engines know that the content on .ca sites are Canadian so that when someone is looking for a site like yours that is based in Canada, you will be near the top of the results. Studies show that sites on the first page of search results get ten times as many visitors as those on the second page and the numbers only go down from there. A ca domain name is exactly what you need in order to reach people that are looking for your product or service in Canada.
Having a .ca domain name also means that you own the name of your website and have exclusive rights to it. There will be no other domain name exactly like yours because before registering such a name it must go through verification. As long as you make it as unique as possible, there’s little chance of someone being directed to another site if they inadvertently type in the wrong URL. Renewal fees are very low and very affordable, too.
Opting for a .ca site also means that your emails will look more professional since they bear the name of your domain. Imagine if you received an email from bankofcanada@gmail.com. Would you want to open an account with that bank or would you think that they were a fly by night business that would disappear soon? A multi-billion dollar business doesn’t appear that way when they use a free email account! By using email with your domain name you inspire confidence in your customers as well as your suppliers. Plus, even though you may change your internet provider, your email doesn’t change.
A .ca domain name is portable, too. Once you get your domain name it’s yours to keep as long as you pay renewal fees. You can move from one host to another if you like for better deals or service but your .ca domain name will always remain the same.
A .ca domain name assures your customers that you are there to stay, you are dependable and you are safe to do business with.
