The future of .ca is looking bright for a number of very good reasons. Having a .ca TLD (top level domain) insures that your site is recognized as a
legitimate Canadian page or business and encourages Canadian web surfers to do business with you, get information from your page or just enjoy reading your blog.
The internet is full of temporary sites and content but a Canadian TLD (.ca) is a stable and respected extension. Managed by the Canadian Internet Registration Authority (CIRA), .ca has become a respected TLD due to the exacting criteria that CIRA demands before anyone can obtain a .ca for their website. Just a few months ago, CIRA registered the one millionth Canadian domain name, proving that .ca is definitely here to stay.
Canadians increasing try to do business with merchants within Canadian borders and a .ca domain insures that they are keeping their dollars in Canada where they are needed. In fact, 60% of Canadian internet shoppers actively look for .ca domains first, even over the lowest prices.
Thanks to CIRA, the .ca TLD has an impeccable reputation. Not just anyone can be granted a Canadian TLD. One has to be a citizen or permanent citizen, a foreigner with a registered Canadian trademark or an Inuit or other indigenous native. There is a short list of other options but the bottom line is that anyone who wants to have .ca on the end of their URL has to be invested in Canada in a positive way. Even the Queen is granted a .ca only in the course of her duties as Head of State!
CIRA is made up of .ca members. Anyone can become a member of CIRA if they have a .ca website and apply for membership. The mission of CIRA is to improve the internet community and participate in the global governance of the internet. That is why the criteria for owning a .ca TLD are so stringent and rigid.
In the future, as businesses in Canada grow and branch out, there will be many more .ca TLDs added to CIRA. Because Canadians prefer to do business within their borders, the Canadian internet business community will continue to grow and thrive as will the top level domains overseen by CIRA. Of course, a thriving economy driven by internet commerce translates into a growing the “real world” economy. As business picks up and more .ca sites are approved, more money is exchanged for products and services. That money goes into Canadian banks to be loaned out and invested locally; it pays workers, buys goods from brick and mortar stores, helps pay for government services and functions and so much more.
