What is domain leasing and why is it a good option
Whether you are just starting an internet business or want to give your existing business a boost, domain leasing may be a great option for you to
increase both your traffic and your sales. Leasing a domain is similar to leasing an office building; your customers don’t know that it’s not your personal property but just assume that it is yours. Domain leasing is very similar to leasing physical real estate.
There are hundreds of domains whose owners have let them sit unused until the concept of leasing came along. First, the domain owners import their domains into a leasing system. Advertisers browse through the offerings and find the best domains for their businesses. An advertiser with a website that deals with limo would look for a domain that describes his business as closely as possible, not one with URL was www.dcg.com. When he came across the domain www.limo.ca he might choose that one to lease or he might browse further.
An advertiser then leases the domain and all traffic from that domain is redirected to the advertiser’s site. People are already looking for the product or service so leasing provides greater sales and traffic than most other advertising schemes. Domain leasing is also a great idea for those who are trying out a new market or introducing a new product. They can test the idea without making a long commitment; leases can be as short as a month or as long as the domain owner consents to extend it.
Domain leasing is a very effective way of driving targeted traffic to your site since people are already looking for a specific service, information or product. Someone may type in the domain name that has been leased or look up a keyword in a search engine. They see the domain name and click on it and are directed to the leased site. The domain name appears in the address bar and below that is the name of the company that has leased the page along with the content the visitor is searching for. This type of redirection is called “masking”, a method of hiding the redirection while giving the visitor exactly what they expect.
Domain leasing excludes the need for email campaigns and banner ads, methods that are time consuming and costly; banner ads typically get only 1-5 hits for every thousands times they are viewed. Visitors are not pressured into visiting the leased domain but are actively seeking it.
Leasing a domain is a lot easier on your budget if you’re just starting your internet business. You can lease a domain for as little as $20 a month or as much as $2000. Plus, when you lease a domain it is already search engine optimized and on the first page of Google results; you have an instant search engine presence.
